The Šek Blog
4 Steps to Crafting Your Brand Personality
Today, we’re talking all about pizza. You may be asking: what does crafting my business’ brand identity have to do with pizza? Good question. So let’s get into it. How to craft your brand identity – pizza edition! Step 1: Understand Your Goals Defining goals is a great way to capture what your business…
Visual Communication: What the Heck Is It and Why Should I Care?
We’re going to dive right int this one because it’s a big topic. Visual communication is the practice of graphically representing information to efficiently and effectively create meaning. Since that may have many of you thinking, “thanks for the nerdy textbook definition”, let’s break it down a bit. In layman’s terms. Communicating using just words…
That’s right. Our future is looking very busy so we’re hiring a part-time graphic designer! Interested in joining our team? Take a look through the position’s roles and responsibilities below and apply today if you think you could be a good fit. Position Overview We are hiring a part-time graphic designer to help our team…
Our future is looking very busy so we’re hiring a part-time graphic designer!
Ways to Kill a Brand
Now, we’re not in the business of creating sub-par brands. Far from it. We aim to create brands that truly represent the businesses they serve, ones that create a connection to the intended audience, and are flexible enough to be used across multiple mediums while still maintaining a strong, consistent presence. That said, there are…
So Much More than Just a Logo
Most of our clients come to us knowing they have a problem with, or at the very least disliking something about, their current brand. They may not know what they wanted fixed or even what needs fixing, and that’s fine by us. We’re here to do that heavy lifting. For the Duluth Children’s Museum, what…
See What We're All About [Video]
As story tellers, we understand the impact video can have on quickly and succinctly telling a business’ story. While we and our clients know what makes our design studio unique, we wanted to be able to showcase who we are with the rest of the world too. That’s why we partnered with Old Saw Media...
Design: Bringing Unity & Flexibility
Great design will be both visually and conceptually harmonious. It’s not rocket science, but on the visual side, the colors, fonts and style used should all work well together. However, having conceptual harmony is a whole other side of the design coin. Design that has strong unity will combine things in a way that brings…
A Peek Behind the Curtain
There’s no better way to learn why Šek started and the inner workings of the business than by chatting with the person who runs the show – Mike Smíšek! We hope you enjoy this interview style blog where Mike, Šek’s Founder and Creative Director, gives you a look into his back story all the way…
Humanize Your Brand
Raise your hand if you’ve ever had to call in for customer support and been talked to like you’re just another faceless transaction. We’re going to assume 99% of you raised your hands. If you’ve never had a call like this, consider yourself lucky. They’re the worst. The hold music is usually horrible, but the…
Paint Your Front Door
Did you know that painting your front door has the potential to increase your home’s value? It sounds a little outlandish at first, but think about it. A freshly painted front door can change the whole look and feel of a home. It can increase the curb appeal and bring a unique flare to the…
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