In the world of design, where aesthetics reign supreme, it's easy to overlook the power of storytelling. Graphic design isn't just about creating visually appealing images; it's about conveying a message, evoking emotions, and telling a story.

Why in the heck would we call it Šek? Other than being able to use it in awesome phrases like, “Šek us out!” or “Šek the halls with balls of holly.” there’s actually a very logical reason for our unique name. To fully explain, let’s start by looking inward. If our job is to use design…

Discover the newly redesigned Šek Design Studio website

In a blended digital / in-person age, a strong brand presence is essential for any business to thrive. Whether you’re a startup or an established company, your website, social media, storefront, etc. are all touchpoints for potential customers. To make a lasting impression and build trust, design consistency across platforms is crucial. In this article,…

What design means to you? It’s a question we’ve been asking each of our designers to share their thoughts on. Today we’ll hear from designer Kasey Thoreson as she explains how she landed on the design path, what design means to her and how, to her, design has been way more than just a job.…

In today’s world, the importance of design cannot be overstated. Design is a vital tool for organizations to effectively communicate their mission, values, and impact. While non-profit organizations play a crucial role in addressing societal challenges, they often struggle to allocate sufficient resources to hire (internally or externally) professional designers. Here at Šek, we want…

I’m sure you’ve seen loads of articles on how AI, or artificial intelligence, is already changing our world. Its abilities aren’t only impacting those in the tech industry. AI has been transforming e-commerce customer service through (vastly improved) chat bots, enhancing predictive target for digital advertising, diagnosing medical issues early through wellness trackers, and lowering…

What the heck does ‘branding’ actually mean? Just the word ‘brand’ or ‘branding’ can bring up a lot of questions. Well, have no fear, we’re here to help break down the basics. Welcome to Branding 101! Please take your seats and take out your number 2 pencils. (We promise to keep this short and to…

So you’ve got a new brand… It’s an exciting time! Hopefully your new brand is something you love and feels like it represents your business in exactly the right way. But with your new brand in hand, now what? It’s now time to take that beautiful new brand and share it with the world! Doing…

Today, we’re talking all about pizza. You may be asking: what does crafting my business’ brand identity have to do with pizza? Good question. So let’s get into it. How to craft your brand identity – pizza edition! Step 1: Understand Your Goals Defining goals is a great way to capture what your business…