Entrepreneur Fund | Brand Refresh & Website Redesign

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Entrepreneur Fund | Brand Refresh & Website Redesign

Entrepreneur Fund | Brand Refresh & Website Redesign

Entrepreneur Fund

Advising

What We Made

Branding Identity

Internal Resources
Marketing Collateral
Website Design
Website Development
Brand Guidelines
Creative Direction
Brand Strategy

Tags

brand

branding

efund

entrepreneur

fund

lending

logo

refresh

Challenge

The Entrepreneur Fund wanted to overcome being perceived as a "best-kept secret" despite their impactful, wide-reaching work in the region. They aimed to shed this label and become more widely recognized for their support of local businesses, while also elevating their representing in a more professional matter.

Concept

In response to this challenge, we embarked on a brand refresh journey with the Entrepreneur Fund. While preserving key elements of their existing brand that were well-established, we simplified and streamlined their visual identity. This included creating comprehensive brand guidelines to ensure consistent and professional representation across all marketing channels.

Outcome

The brand refresh resulted in a more flexible and user-friendly brand identity for the Entrepreneur Fund. The introduction of clear brand guidelines facilitated easier implementation and maintained a cohesive look throughout various materials. Additionally, we developed a range of elements and templates, such as slide decks, newsletters, and digital assets, empowering the Entrepreneur Fund's internal team to effectively showcase their work and become widely recognized as a leading supporter of local businesses' growth. Lastly, we redesigned their entire site to be more streamlined and provide a positive user experience.

Challenge

The Entrepreneur Fund was once told that they were the best kept secret in the region. A compliment yes. But they don’t want to be a secret!The Entrepreneur Fund (or eFund) works alongside business owners to create customized approaches to help them reach their goals. Whether a business needs access to strategic advising, working capital loans, or help making meaningful connections, they’ve got you covered. They understand that so many small business out there that could use help, and they truly believe in those business. They understand that a local business is a form of livelihood for the owners and their families, but also as a means to help bolster our region and move us all forward.While the Entrepreneur Fund is helping elevate all sorts of businesses, we were excited to get to help them through a brand refresh!Just because it's not a full rebrand, though, doesn't mean it doesn't come with its challenges. To start, the Entrepreneur Fund and their existing brand is well known in the business community. Additionally, their original brand was everywhere. Business cards, presentation materials, apparel, building signage, you name it. All of this would have to be taken into consideration through the design process.

Solution: Brand Refresh

In the brand refresh, we chose to keep some of the original brand elements in tacts. The ones the organization is known for that have been cemented in the minds of their potential customers. However, we significantly simplified things.One major piece of feedback we heard from the eFund team was that the brand was hard to work with. Additionally, there were no rules in place for how the brand should be used. It was essentially left up to whoever was implementing the brand to determine. The brand refresh made the brand much more flexible and easier to work with. Allowing it to be seamlessly implemented wherever the organization was present.As part of the refresh, we also established guardrails for how the brand should be used. We created a large brand guideline document so whoever is working with the brand will know what is acceptable use and what is not. This will ensure the Entrepreneur Fund is represented in a consistent, professional look across all of its marketing efforts.In addition to the brand refresh, we created all sorts of elements and templates. Think slide decks, enewseletter, stationary, banners, digital assets, and more. All of these were created with the goal of helping the Entrepreneur Fund’s internal team uplift the work they do so they can become the best KNOWN organization that helps local businesses grow.

Other Non-Profit Work

Non-profits are right up our alley. We continually get inspired by their passion and vision to make the world a better place. That's why we have such an extensive list of non-profits we've worked with over the years. It'd be a mighty long list if we tried to capture them all, so here's just a sample. Visit our Work page to see more.

Logo Design
Brand Guidelines

Brand Refresh Deep Dive

One major piece of feedback we heard from the eFund team was that the brand was hard to work with. Additionally, there were no rules in place for how the brand should be used. It was essentially left up to whoever was implementing the brand to determine. The brand refresh made the brand much more flexible and easier to work with. Allowing it to be seamlessly implemented wherever the organization was present.

What they said and how they felt

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What they said and how they felt

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What they said and how they felt

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What they said and how they felt

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What they said and how they felt

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Advertising
Internal Resources
Marketing Collateral

Additional Assets

In addition to the brand refresh, we created all sorts of elements and templates. Think slide decks, enewseletter, stationary, banners, digital assets, and more. All of these were created with the goal of helping the Entrepreneur Fund’s internal team uplift the work they do so they can become the best KNOWN organization that helps local businesses grow.

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
66-33

What they said and how they felt

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Sek Yellow Play Button
Website Design
Website Development

Web Refresh Success

The Entrepreneur Fund's brand refresh extended to their website, creating a cleaner and more readable online platform powered by Webflow. Utilizing human-centered design, we prioritized the needs and preferences of the eFund's target audience. Collaborative discovery sessions with the eFund team as well as industry research also provided key insights that we used to map out the user journey and create a design that match users, and the internal organization’s, preferences.

Furthermore, the new website architecture was designed to improve navigation and accessibility, with intuitive menu structures, clear calls-to-action, and optimized pathways for users to access relevant information and resources. And as always, we developed a responsive website design that seamlessly adapts to various screen sizes and devices, ensuring a consistent and engaging user experience across desktops, tablets, and smartphones.

Lastly, to address the Entrepreneur Fund's site management needs, we implemented a custom-built content management system (CMS) tailored to the organization's needs. This user-friendly platform empowers the internal eFund team to easily update content, manage resources, publish news and events, add or remove new employees, and more.

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
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50-50
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What they said and how they felt

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