Hemma

Hemma

Hemma

Home & Living

What We Made

Branding Identity

Brand Guidelines
Hosting
Marketing Collateral
Naming
Photo
Logo Design
Print
Site Maintenance
Website Design
Website Development

Tags

apparel

business cards

digital

hemma

interior design

letterhead

logo

naming

pattern

tagline

Challenge

Kelly Smith approached us with a request to completely rebrand her design consulting business, which specializes in layout and built-in interior finishes. The challenge lay in encapsulating Kelly's commitment to creating spaces that feel like home for her clients while reflecting her Scandinavian-inspired style and the strong ties to the Duluth community.

Concept

We delved into extensive research, concepting, and naming processes to develop a brand that resonated with Kelly's vision. Drawing inspiration from Scandinavian design and Kelly's emphasis on creating a sense of home, we explored various Scandinavian words before selecting "hemma," meaning "at home" in Swedish, as the new business name. We then crafted a visual brand that balanced minimalism with natural elements, utilizing a modern color palette and incorporating examples of Kelly's work to showcase her unique touch.

Outcome

The rebranded business, now named Hemma, successfully captures Kelly's style and professionalism. The visual brand reflects the Scandinavian-inspired aesthetic and the warmth of home that Kelly brings to her clients' spaces. The cohesive branding communicates the quality and personalized service customers can expect from Kelly and her team, positioning Hemma as a trusted partner in creating inviting and functional living environments.

We have a blast developing brands from the ground up. Diving into loads of research, concepting, naming, branding - we love it all. So when Kelly Smith came to us wanting to completely rebrand her design business, we jumped at the opportunity.Kelly owns a design consulting company that focuses on layout and built-in interior finishes. She enjoys working with clients to create something that fits their lifestyle, bringing both aesthetics and function to their home. Learning more about Kelly and her business, we discovered just how much her work helps instill that feeling of home for her clients.

Naming

With that focus of creating spaces that feels like home, we began researching new business names. Ultimately, we were led to various Scandinavian words as potential new names. Not only is Kelly's style inspired by Scandinavian design, but she, as well as the Duluth community she serves, has strong ties to the Scandinavian region. After much searching and consulting with a native speaker, we landed on the word "hemma" as the new name for her business. Hemma is a Swedish word meaning "at home". It's simple, easy to pronounce, and captures the feel Kelly brings into the spaces she designs.

Design

With the name in place, we developed the visual brand to accompany it. Continuing with the Scandinavian theme, the brand came to life as a careful balance of minimalism and the incorporation of natural elements. We leaned into a color palette that is modern to match Kelly's and the Scandinavian style. The colors were also chosen methodically to ensure they play nicely with natural textures. The faded shape-filled background is was an original creation. It uses the negative space of the H's, M's, and E's letter openings. This small touch gives the brand a pattern as unique as the solution Kelly creates for her customers. Finally, throughout the design elements, we infused examples of Kelly's work to let her touch really shine through.The whole brand came together wonderfully and truly captures the style and professionalism customers can expect to receive from Kelly and her team. If your business is in need a rebrand to better showcase what you do and who you serve, let us know!

Branding Identity
Marketing Collateral

Welcome Hemma

The visual brand we created for Hemma follows the Scandinavian theme, emphasizing minimalism and natural elements. We developed a color palette that was both modern and complementary to natural textures. The end result was a cohesive brand identity that captures the style and professionalism of Kelly and her team. Utilizing the brand system, we developed business card, letterhead, client gifts, and more.

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What they said and how they felt

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Website Design
Website Development
Hosting

The Website

We had a blast naming and developing Hemma's brand. But good branding doesn't stop at a new logo and brand identity guidelines. It needs somewhere to go. We helped Hemma roll out their new brand in a number of ways. Letterhead, business cards, client deliverables, even holiday cards, but it became time to go even bigger. A custom web design and development.

Knowing Hemma's strengths and style inside and out from developing their brand, allowed their website design to unfolded fairly naturally. We knew we wanted the site to be clean and modern, much like Hemma's designs. We incorporated large color blocks to help break up the space and baked in small unique brand elements. Their brand pattern, for example, added additional texture and depth to the site.As Hemma truly transforms the spaces they work on, we wanted their designs to be the main focus of the site. That way potential clients could get a great sense of their past work and expertise. This was done with large imagery used throughout the site as well as a specific 'Our Work' page so viewers could get a great sense of Hemma's style and experience.In addition to showcasing their work, we also wanted to provide visitors with a nice introduction to Hemma. Who they are, what they do, and what makes them different from other design firms. We kept the website copy minimal and conversational. We wanted to answer readers' question but also leave them enticed enough to want to reach out to learn more.Throughout the web design and development, we kept user ease front and center. This is baked into everything from the site's simple top navigation to the easily filtered gallery. Check out Hemma's custom website (and the beautiful work they do) for yourself at hemmaliving.com

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More of what we have made

Duluth Children's Museum

Non Profits
Branding Identity

WLSSD Internal Signage

Public Resources
Interior & Exterior Store Design