DLH Clothing

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DLH Clothing

DLH Clothing

DLH Clothing

Retail

What We Made

Branding Identity

Design
Creative Direction
Brand Strategy
Brand Guidelines
Digital Ads
Event Promotion
Hosting
Interior & Exterior Store Design
Logo Design
Marketing Collateral
Naming
Photo
Print
Site Maintenance
Website Design
Website Development

Tags

apparel

business card

clothing

dlh

naming

product

small business

Challenge

DLH Clothing was created in the fall of 2014 by Mike and Sarah, after a simple conversation on their couch. Their goal was to create a line of apparel which celebrated the pride they had for Duluth without being touristy or gimmicky.

Concept

Within an hour we had a name and a rough idea for a logo. Similar to a good friend’s nickname, using the abbreviation DLH puts the focus of the brand on the spirit and feeling of the Twin Ports instead of the word ‘Duluth’. The DLH logo is primarily inspired by the hillside and it’s buildings which gradually descend to meet the shores of Lake Superior. The overall shape of the logo hints at northern Minnesota’s ‘arrowhead’ region, which includes the beautiful north shore. “All of our other shirt and apparel designs pay tribute to our local structures, landscapes and characteristics of this beautiful city and the nature that surround us here in Duluth.

Outcome

LOADS of local and visitor pride for this beautiful place our team calls home. Just walk or drive around Duluth and try to count all of the DLH car stickers you see.

DLH Clothing was created in the fall of 2014 by Mike and Sarah, after a simple conversation on their couch. Within an hour we had a name and a rough idea for a logo. Their goal was to create a line of apparel which celebrated the pride they had for Duluth without being touristy or gimmicky. Similar to a good friend’s nickname, using the abbreviation DLH puts the focus of the brand on the spirit and feeling of the Twin Ports instead of the word ‘Duluth’. The DLH  logo is primarily inspired by the hillside and it’s buildings which gradually descend to meet the shores of Lake Superior. The overall shape of the logo hints at northern Minnesota’s ‘arrowhead’ region, which includes the beautiful north shore. “All of our other shirt and apparel designs pay tribute to our local structures, landscapes and characteristics of this beautiful city and the nature that surround us here in Duluth.”

Logo Design
Marketing Collateral

The Pride of Duluth

The DLH logo is primarily inspired by the hillside and it’s buildings which gradually descend to meet the shores of Lake Superior. The overall shape of the logo hints at northern Minnesota’s ‘arrowhead’ region, which includes the beautiful north shore. All of our other shirt and apparel designs pay tribute to our local structures, landscapes and characteristics of our beautiful city and the nature that surrounds us.

What they said and how they felt

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Sek Yellow Play Button
50-50

What they said and how they felt

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33-66

What they said and how they felt

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Sek Yellow Play Button
50-50

What they said and how they felt

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Sek Yellow Play Button
Marketing Collateral
Design

But Wait, There's More!

In addition to DLH's flagship design with its beloved logo, we've gone on to create a number of other apparel designs and marketing pieces as well. Whether you're a ship fanatic, nature lover, or biking enthusiast, DLH has specific shirt designs to match your pride for specific city areas or favorite Duluth activities. In addition to apparel, we've also created business cards, storefront designs, koozies, drinkware, stickers, hats, pins, and more.

What they said and how they felt

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Sek Yellow Play Button
50-50

What they said and how they felt

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Sek Yellow Play Button
33-66

What they said and how they felt

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Sek Yellow Play Button
50-50

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
50-50
33-66

What they said and how they felt

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More of what we have made

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Product Packaging