Machelle Lind came to us with a lot of business goals, the need for personal branding, and an open mind. She had some ideas for the name of her new endeavor, but ultimately, we landed on the word ‘Lindly’ to describe what she brings to the table. Similar to adding ‘ing’ to the end of a word, we thought that Machelle could be her own adjective - someone who’s getting things done and helping people reach their full potential through coaching, strategic marketing and non-violent communication. These traits are clearly traced to the final design of her personal branding and logo, which combines a fountain pen (communication) and business attire (professional), all within the safety of a circle. Together, these piece make up the thoughtful and impactful branding of Lindly Success Strategies.