The Rambler

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The Rambler

The Rambler

The Rambler

Food & Beverage

What We Made

Branding Identity

Vehicle Wraps
Logo Design
Website Design
Website Development
Hosting

Tags

apparel

digital

environment

food

rambler

shirt

truck

vehicle

website

wrap

Challenge

Known for putting a twist on classic comfort food, such as their infamous 'Tachos' (tater-tot nachos) or equally drool-worthy 'Ruben Fritters' (think rueben sandwich meets donut hole), The Rambler was in need of a brand refresh to help tell their story.

Concept

The Rambler name itself is meant to represent the vagabond wandering attributes of a man on the road - traveling via boxcar to anywhere the tracks will take him. In the previous version of their brand, the 'Rambler' character was more of a cartoon silhouette with a bindle of food and the logo followed a similar exaggerated cartoon look. Our goal was to make the new identity feel more authentic within the setting of Duluth while creating a logo that met the extraordinary level of creativity and quality in their menu. Lastly, we wanted to hint toward elements of MidCoast Catering - the sister company to The Rambler Mobile Restaurant, by using similar typeface and photography elements.

Outcome

The new brand identity includes real wood textures and lettering from old boxcars. The new 'Rambler' character is now a more realistic silhouette holding a guitar instead of a bindle. The guitar seemed to be a more accurate depiction for the culture of Duluth being that The Rambler can be found at most of the Twin Ports music festivals and events throughout the summer. You can track down the Rambler on their newly designed website and order something delicious. Don't forget to use the hashtags #roameatrepeat and #rambleon as you're posting those mouth-watering pics.

Known for putting a twist on classic comfort food, such as their infamous 'Tachos' (tater-tot nachos) or equally drool-worthy 'Ruben Fritters' (think rueben sandwich meets donut hole), the Rambler was in need of a brand refresh to help tell their story. The Rambler name itself is meant to represent the vagabond wandering attributes of a man on the road - traveling via boxcar to anywhere the tracks will take him. In the previous version of their brand, the 'Rambler' character was more of a cartoon silhouette with a bindle of food and the logo followed a similar exaggerated cartoon look. Our goal was to make the new identity feel more authentic within the setting of Duluth while creating a logo that met the extraordinary level of creativity and quality in their menu. Lastly, we wanted to hint toward elements of MidCoast Catering - the sister company to The Rambler Mobile Restaurant, by using similar typeface and photography elements.The new brand identity includes real wood textures and lettering from old boxcars. The new 'Rambler' character is now a more realistic silhouette holding a guitar instead of a bindle. The guitar seemed to be a more accurate depiction for the culture of Duluth being that The Rambler can be found at most of the Twin Ports music festivals and events throughout the summer. You can track down the Rambler on their newly designed website and order something delicious. Don't forget to use the hashtags #roameatrepeat and #rambleon as you're posting those mouth-watering pics.

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What they said and how they felt

"We love our new Rambler site! It has really helped tie the sophisticated design of our new truck in with our mobile identity. It is wonderful to now have a unified brand across all aspects of our business from how we look in the eyes of our customers out on the streets to their first impressions that they see when the search out our name. Both the mobile and desktop versions of our new site have been carefully thought out by you guys for our specific customers."
-
Jonathan Reznick
|
Owner

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