National Bank of Commerce

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National Bank of Commerce

National Bank of Commerce

National Bank of Commerce

Finance & Legal

What We Made

Branding Identity

Brand Guidelines
Brand Strategy
Creative Direction
Advertising
Logo Design
Marketing Collateral
Video Production

Tags

ad

bank

billboard

bus

commerce

commerical

national

nbc

print

social

tv

Challenge

National Bank of Commerce (or NBC, as they're more commonly referred to) faced the challenge of redefining its identity and effectively communicating its vision to both customers and employees. They needed to do so without an in-house design team, requiring a solution that went beyond conventional marketing campaigns.

Concept

NBC partnered with Šek, leveraging seasoned designers, strategists, and marketers to work closely with their internal teams. Through extensive research and collaboration, they developed a comprehensive strategic marketing plan focused on revitalizing the bank's brand around community engagement.

Outcome

The partnership resulted in a refreshed brand identity for NBC across various mediums, including social media, billboards, print ads, and TV commercials. By centering their messaging around the tagline "make more possible," NBC shifted the focus from themselves to the communities they serve, fostering inspiration and aspiration while maintaining flexibility for personal connections. This initiative brought coherence to NBC's brand message, emphasizing their commitment to communities, customers, and the potential for progress.

Challenge

A lot happened prior to us partnering with National Bank of Commerce (or NBC as they're commonly known). An acquisition. A global pandemic. Unending organizational pivots—branches having to close down, navigating working remotely, branches reopening, implementing various safety precautions, etc.During that time NBC's leadership team reevaluated who NBC is, what they stand for, and what they wanted to be known. Even with that deep work done, they still needed help executing on it. How exactly would they communicate their vision for the business? Both to their customers and potential customers but also to their own employees as well? AND how would it all get shared cleanly and professionally without having a design team on staff?

Solution

The answer went beyond just a new gimmicky marketing campaign. And it went beyond having to hire a full-time, in-house designer. The answer came by way of bringing on seasoned designers, strategists and marketers that would work as an extension of NBC's team. Šek was just that team.We worked extremely close with NBC's marketing department and leadership team to fully understand the company's values and vision for the future. We did extensive industry and competitive research and developed a year long strategic marketing plan. Then we got to work, bringing NBC back to its roots of being a community-focused bank.We refreshed their brand through mediums like: social, enewsletters, billboards, print ads, bus wraps, and TV commercials. We also grounded their messaging around the tagline, "make more possible". Using this proactive language encourages the community to think beyond their current state and reach for more. Removing the “we” from the previous tagline (“we make more possible”) takes the focus off NBC and puts it on the communities they serve and their customers. It evokes feelings of inspiration and aspiration, while being open enough to allow the viewer to imprint their own emotional connection—transforming it into both a declaration and an invitation.Through this reshaping, we brought a uniformity to the brand that helps tell a cohesive message about who National Bank of Commerce is and what they value. Their communities, their customers, and allowing YOU to make more possible.

In Need of a Design Team?

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Brand Strategy
Branding Identity

Ahh, Refreshing

The answer for NBC's brand stragety went beyond just a new gimmicky marketing campaign. And it went beyond having to hire a full-time, in-house designer. The answer came by way of bringing on seasoned designers, strategists and marketers that would work as an extension of NBC's team. Šek was just that team. We worked extremely close with NBC's marketing department and leadership team to fully understand the company's values and vision for the future. We did extensive industry and competitive research and developed a year long strategic marketing plan. Then we got to work, bringing NBC back to its roots of being a community-focused bank. We refreshed their brand through mediums like: social, enewsletters, billboards, print ads, bus wraps, and TV commercials.

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
Brand Strategy
Branding Identity

Less We, More You

We grounded their messaging around the tagline, “make more possible”. Using this proactive language encourages the community to think beyond their current state and reach for more. Removing the “we” from the previous tagline (“we make more possible”) takes the focus off NBC and puts it on the communities they serve and their customers. It evokes feelings of inspiration and aspiration, while being open enough to allow the viewer to imprint their own emotional connection—transforming it into both a declaration and an invitation.

What they said and how they felt

-
Sek Yellow Play Button
50-50

What they said and how they felt

-
Sek Yellow Play Button

What they said and how they felt

-
Sek Yellow Play Button

What they said and how they felt

-
Sek Yellow Play Button
Marketing Collateral
Design
Creative Direction

Make More Possible

We worked extremely close with NBC’s marketing department and leadership team to fully understand the company’s values and vision for the future. We did extensive industry and competitive research and developed a year long strategic marketing plan. Then we got to work, bringing NBC back to its roots of being a community-focused bank. We refreshed their brand through mediums like: social, enewsletters, billboards, print ads, bus wraps, and TV commercials.Through this reshaping, we brought a uniformity to the brand that helps tell a cohesive message about who National Bank of Commerce is and what they value. Their communities, their customers, and allowing YOU to make more possible.

What they said and how they felt

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Sek Yellow Play Button
33-66

What they said and how they felt

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Sek Yellow Play Button
66-33

What they said and how they felt

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Sek Yellow Play Button
50-50

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
50-50
50-50
50-50
50-50

What they said and how they felt

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