Every brand has a story to share. Each with its own interesting background and captivating nuances. Showcasing the heart of a business does wonders for a company’s ability to connect with its target customers. Driving customer retention as well.We had the pleasure of helping One Root craft, illustrate, and share their story. With an emphasis on connection — with one’s self and others — and their unique healing experience, One Root’s story was born. With this story as our foundation, we began developing a design concept that reflects the power of connection by drawing on inspiration from actual tree roots. Including this influence also helped us exemplify the organic feel the brand embodies. With this cohesive brand framework in place, we were able to incorporate One Root’s brand identity throughout a brand new logo, typography, photography, website, signage, and more. See additional brand elements that were built out below.