NBC | Making Cents | Loose Change

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NBC | Making Cents | Loose Change

NBC | Making Cents | Loose Change

National Bank of Commerce

Business Services

What We Made

Video

Video Production
Logo Design
Brand Strategy
Creative Direction
Interior & Exterior Store Design
Naming

Tags

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Challenge

National Bank of Commerce (or NBC as they're locally known) approaches banking differently. Their focus is on building prosperity in our community through
personalized service, authentic relationships, and their commitment to making more possible. We partnered closely with NBC's marketing team to strategize how to best showcase this mission within their marketing efforts and leveraging video in an engaging, authentic, connective was just the medium!

Concept

With a large focus on providing value, we decided on developing an educational banking video series. A place where various NBC associates would sit down and explore various banking topics in layman's terms. No acronyms or confusing  jargon, just easy-to-understand, helpful conversations. We developed a content plan on topics we'd covered, created the video series' branding, designed the video set (down to each plant and chair), did the filming and video editing, and help devise plans for promotion.

Outcome

The final product of all of our work came together through NBC's new educational banking video series, Making Cents. Unsure of the steps needed to take out a loan? Confused about different lending options? We’ve covered all these topics and many more. Watch NBC's knowledgeable associates break down a variety of banking topics, offering viewers education and clarity in a personable way. Each video will leave you feeling empowered to make smart financial decisions that fit your needs. And if you don't have time for the full-length videos follow along on social for curated video shorts highlighting helpful information.

Branding Identity
Creative Direction
Video Production

Making Cents

What they said and how they felt

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Sek Yellow Play Button
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What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
Creative Direction
Video Production
Video

Loose Change

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What they said and how they felt

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