The Tasting Room
The Tasting Room
Food & Beverage
What We Made
UX & Website Design
Website Development
Logo Design
Tags
Challenge
The Tasting Room needed a logo and digital identity to showcased their refined event space rooted in the existing culinary experience of MidCoast Catering and The Rambler food truck — both brands previously developed by Šek. The goal was to craft a cohesive design that speaks to the venue’s elegance and experience while also cohesively fitting in with its sister companies.
Concept
We approached the identity by leaning into simplicity and thoughtful to evoke a sense of artistry and place. The Tasting Room logo not only forms a bridge to MidCoast Catering and the spirited personality of The Rambler, it also helped to build the brand system that was used to create the business' website, signage, and other materials.
Outcome
The result is a cohesive brand system and accompanying website that represents the elevated venue, reinforces its connection to the broader food experience, and clearly communicates The Tasting Room’s distinct atmosphere and offerings to prospective guests.
Logo Design
While MidCoast’s logo centers on the artistry of the dish, The Tasting Room shifts that focus to the environment that frames the experience. The identity leans into elegance through simplicity, using refined form and thoughtful restraint to evoke a sense of artistry and place. This approach creates a visual language that is both connected and distinct, adaptable across physical and digital applications while reinforcing the elevated relationship between venue and cuisine.
What they said and how they felt
What they said and how they felt
What they said and how they felt
What they said and how they felt
Website
The Tasting Room’s website was designed as an extension of the venue itself. Through intentional imagery and a clean, intuitive layout, the site showcases the space, its amenities, and its flexibility allowing visitors to experience the atmosphere and envision their event before arriving. The result is a digital presence that highlights what makes the venue special while streamlining the path from exploration to booking.
What they said and how they felt
What they said and how they felt
What they said and how they felt
More of what we have made
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