With growing awareness of mental health services and increased competition from other therapy providers in the area, Two Rivers Counseling recognized it was time for a rebrand. Their existing identity felt outdated and didn’t clearly set the practice apart. The goal was to develop a counseling branding system that would refresh the logo, differentiate the practice, and provide a cohesive identity that could be applied across all client touch points and marketing materials.

The counseling branding concept centered on creating a clean, approachable wordmark with an organic flow that reflects the business name. The custom icon represents both the letter “R” and a river, offering flexibility as part of the logo or as a standalone graphic element across the brand. A cool, calming color palette was selected to evoke the supportive, peaceful environment Two Rivers Counseling strives to create for clients.

The finalized counseling branding was implemented across brand guidelines, the website, business cards, letterhead, social media templates, and printed marketing materials. We also supported the rollout with new headshots and team photography, resulting in a cohesive, professional brand presence that reflects the values and experience of Two Rivers Counseling.