UW-Superior Our Hive

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UW-Superior Our Hive

UW-Superior Our Hive

University of Wisconsin-Superior

Education

What We Made

Branding Identity

Tags

arts

billboard

digital

naming

our hive

photography

sign

signage

superior

theater

theatre

UWS

Challenge

Concept

Outcome

Did you know that the Music Department at The University of Wisconsin Superior hosts more than 50 concerts on campus each year? You're not alone - we didn't either.We worked with the UW-Superior team to develop the 'umbrella' brand called Our Hive, which includes the Music, Visual Arts, Theatre, Family Friendly Events and Diversity Events departments. The identity system for 'Our Hive' is focused on the hexagon, a shape that occurs in Yellowjacket nests and of course, relates to the UWS mascot. We decided to split the hexagon shape into sections so each department could utilize a part of it in their individualized logos. You can see in the examples below that we've used the brand colors, brand shapes and unified photography to tell the story of 'Our Hive'.As the launch of 'Our Hive' swings into full force this fall, we are confident that more and more students, community partners and residents of Duluth and Superior will take notice of the wonderful cultural experiences to be had on campus at UW-Superior.

50-50
50-50

What they said and how they felt

"Thank you Šek Design for your excellent work on our music marketing at UWS. It has already been a game-changer in regards to our image as we reach out to students and the community."
-
Brett Jones
|
Professor, Music Department

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