Brightwater Health’s new brand reflects a thoughtful evolution from Human Development Center (HDC) to a name and identity that better express the organization’s person-centered, modern approach to care. Rooted in clarity, warmth, and accessibility, the brand was designed to feel welcoming and adaptable while maintaining trust within the community. The refined logo and flexible identity system provide a cohesive foundation across print, digital, and environmental applications—positioning Brightwater Health as a clear, compassionate, and future-ready healthcare provider.

The Brightwater Health brand was intentionally designed as a flexible system that works seamlessly across both digital and print applications. Clear brand guidelines, adaptable design elements, and a cohesive visual language allow the identity to scale across websites, brochures, signage, and internal materials. This flexibility ensures consistent, recognizable communication while giving Brightwater Health the tools to evolve and apply the brand confidently across every touchpoint.

We reimagined Brightwater Health’s suite of brochures to make the organization’s full breadth of services easier to understand and navigate. Through clear structure, approachable design, and thoughtful messaging, the materials help individuals identify which services are right for them and clearly outline next steps—creating a more supportive, informative experience that reflects Brightwater’s commitment to accessible, person-centered care.

We extended the Brightwater Health brand into the organization’s physical spaces by applying the new visual identity to building signage and interior environments. The warm color palette, approachable typography, and clear wayfinding were designed to create a welcoming, calming experience for patients, families, and visitors—helping the brand come to life in a way that supports comfort, clarity, and care from the moment someone enters the space.

Stephanie write something here when website is launched