Movo Studio

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Movo Studio

Movo Studio

Movo Studio

Health & Wellness

What We Made

Branding Identity

Brand Guidelines
Interior & Exterior Store Design
Logo Design
Design

Tags

digital

environment

health

movo

naming

social

storefront

wellness

yoga

Challenge

Movo Studio aimed to create a unique and inviting yoga studio brand and physical space that would reflect its identity and attract yoga enthusiasts. The challenge was to design a cohesive environment that not only embodied the calm and mindful essence of yoga but also stood out in a competitive market. Movo Studio wanted a space that promoted relaxation and well-being, while also being functional for a variety of yoga practices.

Concept

We approached this project with a holistic vision, focusing on integrating Movo Studio’s brand values into every aspect of the physical space. The concept revolved around creating a serene and modern environment that would enhance the yoga experience. One key element of the brand concept was to include soft, neutral tones to evoke calmness and tranquility.

Outcome

The outcome was a beautifully designed brand and yoga studio that truly encapsulated Movo Studio's brand essence. Key achievements included:

  • Enhanced User Experience: The thoughtfully designed logo, window decals, and signage provided an inviting and calming environment, enhancing the overall experience for yoga practitioners.
  • Brand Cohesion: The integration of Movo Studio's branding elements throughout the studio helped in establishing a strong and memorable brand identity.
  • Increased Engagement: The appealing and functional design attracted more clients, leading to increased engagement and retention.
  • Positive Feedback: The studio received overwhelmingly positive feedback from clients, praising the ambiance and the thoughtful design elements that contributed to a better yoga practice.
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50-50

What they said and how they felt

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