Sharon McMahon

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Sharon McMahon

Sharon McMahon

Sharon McMahon

Arts & Entertainment

What We Made

Branding Identity

Website Design

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Challenge

Sharon McMahon, a prominent history and political educator with a significant online presence, sought to refine her personal brand to reflect her growing influence and expanded offerings. Her original brand, while fine, didn't fully capture her expertise and educational approach. With a dedicated following of 'governerds,' Sharon aimed to broaden her appeal to a wider audience while staying true to her mission and message.

Concept

In partnership with Sharon, we conducted a thorough analysis of her brand assets and industry landscape, leading to insights for improvement and new branding opportunities. This research, along with discovery sessions to align on values and goals, laid the foundation for a cohesive rebranding process. Drawing from Sharon's commitment to accessible education, we created a brand identity that was both approachable and authoritative, applied consistently across multiple touch points including her website, crucial for reinforcing brand recognition and effective messaging.

Outcome

Over a short period, Sharon successfully expanded her reach and impact in the realm of political education, paving the way for continued growth and influence in the years to come, essentially in the near future. The rebrand now positioned Sharon McMahon as a trusted authority in political and government education, with a brand identity that conveyed professionalism, approachability, and expertise.

Brand Strategy
Logo Design

Sharon's New Look

The rebrand now positioned Sharon McMahon as a trusted authority in political and government education, with a brand identity that conveyed professionalism, approachability, and expertise. The refined visual identity resonated with both existing followers and new audiences, fostering deeper engagement and trust. By refining her brand, Sharon is set up to broaden her audience beyond her current followers. The rebranding efforts will aid in attracting individuals new to political content, as well as those seeking reliable and non-partisan educational content and other experts in the field of politics, government, and history.

What they said and how they felt

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What they said and how they felt

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What they said and how they felt

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Website Design
Creative Direction

Website Redesign

The revamped website experience was created to heighten interest and engagement metrics, including book sales, increased followers, podcast downloads, and shares. The cohesive brand messaging, interactiveness, and visually compelling content further solidified Sharon's position as a thought leader in political and history education in addition to letting her stand out in the industry.

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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