We've have the pleasure of working with Vikre Distillery on a number of projects. The distillery aims to bring the flavors and beauty of northern Minnesota to spirit lovers all across the country. Making them a super fun client to work with given our own love for the area (and a good cocktail). This particular project had them needing a promotional poster design that helps capture the essences of Vikre's brand.

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We encapsulated the feel of 'the northwoods' — and literal source of Vikre's products — by creating one of their bottles emerging from a thick, tranquil forest scene. We strategically incorporated a rushing stream within the posted design. It nods to the natural, clean, local water used during Vikre's distilling process. The flowing stream also helps pulls viewers eyes' down to the Vikre logo at the bottom of the poster.

The poster was used in a number of promotional places, most notably partnering liquor stores that carry Vikre's products to help drive intrigue, build name recognition, and drive sales.