Vikre Distillery

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Vikre Distillery

Vikre Distillery

Vikre Distillery

Food & Beverage

What We Made

Product Packaging

Marketing Collateral
Print

Tags

alcohol

beverage

cocktail

distillery

packaging

poster

print

product

product design

promotion

Vikre

Challenge

Vikre Distillery is the product of Emily and Joel Vikre (Veek-rah) who’ve infused their personalities into every element of the Duluth-based distillery. Our collaborations with Vikre include the need for quality crafted marketing collatoral (brochure, trade show displays, poster, and product label design) that were unique as their craft cocktails.

Concept

For each project, we’ve worked hard to capture the personality of the Vikre brand, which is equal parts academic, witty, innovative, and compassionate, with a twist of fanaticism for Lake Superior. With great considerastion for the end user, we created the various promotional pieces to be tools for the business in their respective areas of use.

Outcome

Our collaborations with Vikre included brochure design, trade-show displays, product label design, posters, and some very fun cocktail branding and packaging. In each project, we’ve worked hard to capture the personality of their brand, which is equal parts academic, witty, innovative, and compassionate, with a twist of fanaticism for Lake Superior.

Vikre Distillery is the product of Emily and Joel Vikre (Veek-rah) who’ve infused their personalities into every element of the Duluth-based distillery. Our collaborations with Vikre include brochure design, trade-show displays and product label design. In each project, we’ve worked hard to capture the personality of their brand, which is equal parts academic, witty, innovative, and compassionate, with a twist of fanaticism for Lake Superior.

Product Packaging

Pour Us a New One

While developing Vikre's Honor Brand Hay and Sunshine Whiskey, we’ve worked hard to capture the personality of the Vikre brand and showcase the product while also creating something unique that would stay apart from competitors.

What they said and how they felt

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What they said and how they felt

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What they said and how they felt

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What they said and how they felt

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Marketing Collateral
Print

Promotional Materials

Vikre aims to bring the flavors and beauty of northern Minnesota to spirit lovers all across the country. We strove to express that energy throughout the promotional pieces we partnered to design.

One of our project had us designing a poster that helps capture and promote the essences of Vikre’s brand. We encapsulated the feel of ‘the northwoods’ — and literal source of Vikre’s products — by creating one of their bottles emerging from a thick, tranquil forest scene. We strategically incorporated a rushing stream within the posted design. It nods to the natural, clean, local water used during Vikre’s distilling process. The flowing stream also helps pulls viewers eyes’ down to the Vikre logo at the bottom of the poster.

Additionally, we leveraged their general brochure as another place to bring elements of the northwoods and Vikre's brand personality, which is equal parts academic, witty, innovative, and compassionate, with a twist of fanaticism for Lake Superior.

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
50-50

What they said and how they felt

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Sek Yellow Play Button

What they said and how they felt

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Sek Yellow Play Button
50-50
50-50
50-50

What they said and how they felt

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